Browser, rather it is a chrome, Firefox, or a safari, tend to save the web addresses of the websites that you visit. The cookies stored by these browsers not only track your activity but are also used for marketing purposes. All of the above-mentioned browsers store the passwords that you enter and keep track of the temp files that you so keenly download on your devices. Although these things are convenient when you return to these websites or want the web browser to automatically input the data without going through the hassle of inputting the information yourselves.

Things might get inconvenient for you when someone got their hands on the sensitive information that you have stored on your computer or tried to hack your computer. By using traditional web browsers, even your most secret activities are exposed for anyone to see.

Why is private browsing important?
With incognito browsing or better known as private browsing, all the information that a user enters does not get recorded and isn’t traceable as private browsing is secure and inaccessible from the other end. In fact, one can easily use private browsers without having any fear that their information might fall prey to hackers or their financial details might get exposed while shopping online. While browsing privately, all of the temporarily stored information is discarded, and no trace is left behind for anyone to access when a person closes the browser. This helps a lot when the user is using a public computer because one instantly gets logged out of all the accounts after closing the browser.

Why should private browsing be used?
Private browsing is also important because it doesn’t allow the cookies to be stored on the devices. While browsing through the normal browser, social media websites such as Facebook uses to target ads to target the audience on the basis of their likes and the websites they have visited. But, browsing privately saves you from all the target ads, as your internet activity is untraceable and can’t be used by marketing companies.

Who should use private browsing?
Though private browsing is recommended for everyone, but for people who use family computers to access the web or have a common laptop with many users, private browsing is the best tool out there to keep all the sensitive information secure and private. Private browsing is also suggested to those people too, who use public computers to access the web or use a public network to use the internet. Private browsing not only prevents other people from accidentally logging into your account but also saves your credentials from exposing. It is a win-win for everyone out there who wants to keep his personal information secure and doesn’t want his internet activity to be tracked by anyone. With the headlines of data being breached and cyber-attacks now more common than before, one can never be sure that his information is secure or not, that is why tech scientists recommend browsing privately instead of using traditional browsers.